Grazioso
Shades of water and tactile memories, accumulating life’s undertones.
2024
Grazioso has been awarded “iF DESIGN AWARD 2025”.
The iF International Forum Design, headquartered in Hanover, Germany, is an independent design organization with over 70 years of history and the host of the iF DESIGN AWARD.
This year, a panel of 131 design experts rigorously evaluated 11,000 entries from 66 countries and regions, selecting Grazioso, a water-related product series designed by ORGA-Lab, as an award winner.
Established in 1954, the iF DESIGN AWARD is recognized globally as a symbol of design excellence. Today, it spans nine categories: Product, Packaging, Communication, Service Design, Architecture, Interior Design, Professional Concept, UX (User Experience), and UI (User Interface).
Design Statement
We envisioned Grazioso as a series of water fixtures that seamlessly harmonize with architectural spaces, enhancing everyday life with a sense of comfort and attachment. Its name, inspired by a musical term meaning “graceful, dignified, and lovely,” reflects a balance of sculptural beauty and a warmth that resonates deeply. Grazioso enriches daily routines by creating moments that linger in memory, fostering a quiet connection with nature, the body, and the self.
↖︎ Kitchen ↙︎ Vanity ↓ Bath → Shower
Concept
In an era where advancements in AI and robotics prompt us to rethink the essence of life, we believe that the simple act of touching water can remind us of our origins. Guided by this perspective, Grazioso reimagines kitchen and bathroom spaces, placing everyday water within the broader context of Earth’s environment. Its designs gently weave individual experiences into the natural flow of the world, fostering a thoughtful harmony between humanity and nature.
Three Approaches
Grazioso’s design is guided by three distinct approaches, each crafted to engage human senses and emotions from unique perspectives. Below are detailed explanations of these approaches:
Spouts: From left, Bath, Kitchen, and Vanity.
1 – Form and Shade
Grazioso explores a duality between sculptural presence and everyday elegance. By blending organic curves with precise geometry, it achieves a timeless design that integrates effortlessly into any architectural space. Attention to the interplay of light and shades enhances its surface textures, adding warmth and depth to the surrounding environment.
2 – Tactile Memories
We focused on material quality and finishing to create designs that speak directly to the senses. Warm wooden handles and the evolving patina of metal surfaces enrich everyday interactions, fostering a lasting sense of familiarity. By adopting sustainable materials and replaceable components, Grazioso ensures longevity and environmental harmony, allowing its beauty to deepen over time and embed rich memories into daily life.
3 – Layout and Rhythm
Grazioso introduces intuitive, natural movements that bring a calming rhythm to daily routines. Its flexible layouts and ergonomic controls support comfortable, personalized interactions. The ultra-thin 16mm overhead shower, designed to appear as if floating beneath the ceiling, provides an immersive experience even in compact spaces, striking a balance between user individuality and spatial sophistication.
Closing
As daily rhythms unfold, fleeting moments quietly accumulate, each becoming a subtle “bookmark of memory” that nurtures a sense of affection. We see this universal process as the foundation of our design, creating products through Grazioso that quietly enrich everyday experiences. Its presence gently evokes a harmonious connection between the body and the Earth, softly accompanying the landscapes of life.
VERSE
Grazioso is brought to you by VERSE, a purveyor of refined water fixtures.
Showroom, located within FLUSSO.
5-47-11 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan
TEL: +81-3-6712-5123
Business Hours: 10:00 AM – 6:00 PM
Closed: Saturdays, Sundays, and National Holidays
Note: By Appointment Only